Back to kickstart another winning season, Grammy-winning, chart-topping hip-hop superstar Lil Durk serves up a brand-new single and video, “Turn Up A Notch” out now via Alamo Records.
Over a skittering hi-hat and 808-driven beat, “Turn Up A Notch” finds Durk in the fast lane again, deftly alternating the pace of his instantly recognizable, melodic flow. Between reflective rhymes chronicling his early struggles and rise to greatness, he boldly proclaims “I had to turn up a notch.” Directed by frequent collaborator Jerry Production, the grainy, reportage-style visual depicts a day in the life of Lil Durk. High-profile friends such as Sexyy Red and HUNXHO make cameos as Lil Durk invites fans into his world.