NBA Finals MVP and Boston Celtics champion Jaylen Brown is expanding his revolutionary performance brand, 741, with the highly anticipated launch of the Grey Nebula Rover sneaker and apparel. Continuing 741’s outer space-inspired theme, the Grey Nebula colorway blends futuristic design with the brand’s signature spirit of innovation and independence.
The Grey Nebula officially released today online, following Monday’s limited-edition Pop-Up Truck outside of TD Garden coinciding with Game 5 of the NBA Playoffs’ first round. This shop offered local Boston area fans the first and exclusive opportunity to purchase the Grey Nebula colorway, as well as all other 741 apparel and sneakers.
Located at 110 Canal St, Boston, MA 02114, the 741 Pop-Up Truck will operate Friday-Sunday weekly, as well as on home game days throughout the playoffs. Monday, JAM’N 945 and DJ Pup partnered with 741, where customers who shopped the truck were able to enter a raffle for every item purchased for a chance to win playoff tickets, Kendrick Lamar + SZA tickets, gift cards and more.
Throughout the NBA season, Jaylen Brown has teased glimpses of unreleased 741 colorways on and off the court, building excitement among fans and sneaker heads alike. The Grey Nebula marks the second official colorway release following the brand’s debut drop of the Black Moon 741 Rover, with the White Noise on the horizon – previewed by FERG at the 741 Launch this past February.
Brown’s 741 brand, officially launched earlier this year, has redefined the athlete-driven business model. Turning down over $50 million in traditional endorsement deals, Brown created 741 to prioritize ownership, creativity, innovation, and accessibility. Drawing from his lifelong connection to the numbers 7, 4, and 1 – symbolizing spiritual awakening, hard work, and new beginnings, Brown’s brand mission goes beyond footwear, aiming to build generational wealth, create opportunities for underserved communities, and offer premium performance products.
Fans can order 741 sneakers and apparel now at www.741performance.com
Please stay updated on @741performance social media accounts for more information on the 741 pop-up truck business hours throughout the NBA playoffs.
