NBA Finals MVP Jaylen Brown is proud to unveil the athleisure segment of his 741 brand, a bold new luxury alternative performance collection. The line, which includes both menswear and womenswear, blends the best of high-quality materials, cutting-edge design, and chic, high-fashion aesthetics to create a new standard in modern athletic and casual wear.
Self-funded and fully designed by Brown himself, the 741 athleisure collection is a testament to his visionary approach to the future of fashion. This line features hybrid items such as puffer coats, hoodies, sweat suits, leggings, crop tops, t-shirts, gloves, hats, backpacks and more. The collection also includes their signature ‘FCHWPO’ mantra within the lining of key items, knits, nylon sets and bags. Each piece is crafted using premium fabrics that offer superior comfort, flexibility, and durability. The collection is designed not only for style but also for the demands of an active, fast-paced lifestyle, ensuring that wearers feel both confident and comfortable, whether on the court, in the gym, or out on the streets.
“This collection represents the intersection of luxury and performance,” says Jaylen Brown. “It’s not just about looking good—it’s about feeling great and performing at your best. 741 is a reflection of who I am, both as an athlete and as someone who’s passionate about pushing boundaries, and I’m set to do this in both sports and fashion.”
The athleisure line features sleek, minimalist designs that effortlessly combine sophistication and utility. The collection’s standout piece is the signature iridescent emblem, a symbol of the 741 brand’s commitment to quality and innovation. The subtle yet powerful branding can be found on every piece, making a bold yet refined statement of luxury and performance.
