Red Bull Unforeseen had its west coast debut as part of Rolling Loud California at Hollywood Park in Inglewood this weekend. The three-day activation featured the best of LA’s music scene, including super DJ collective Pangea Sound, Poppy mainstay Fred Matters, Boiler Room alum DJ Anastazja and a wild surprise set by Houston native That Mexican OT.
Red Bull Unforeseen is a clandestine party and all about secrecy, the journey of discovery and
exploring the Unforeseen. It is meant to be accessed for those who seek and embark on a
journey of discovery to a space full of Unforeseen experiences, creating moments to be
shared and memories for a lifetime. This marks the activation’s second iteration in the US, the
first one being at Governors Ball Music Festival in New York.
In addition to a curated DJ sets and performances, Red Bull Unforeseen featured content
creation rooms that included a custom Private Jet and custom lowrider bikes by Manny’s Bike
Shop, a Compton staple since 1973. The sets were meant to epitomize LA culture and the west
coast, where creators and festival-goers alike became the stars of their own making through
their own bespoke content.
